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Yahoo Japan Corp this fall will enter the business of distributing content via electronic billboards located in train stations and other facilities that offer information based on who is walking past. The company is teaming with Comel Co., a firm that installs and operates electronic billboards. Cameras mounted on Comel’s billboards will photograph passersby and characteristics such as sex and age group will be determined using facial analysis technology from NEC Soft Ltd.
Source: Trading Market
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