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The phenomenon of click exchange among Pay Per Click (PPC) ads publishers is not the new issue. Why does Kang Rohman discuss this phenomenon? I have no other intention except to give you a view and opinion about this issue.
Click exchange or switching click on PPC ads, allowed? The answer is “NOT ALLOWED”. Why not? Well, let us find and observe together.
Overview of the PPC ads business
Before you go to a business, certainly, you must know how the business works, and now, how does Pay Per Click (PPC) ads work?
Click exchange or switching click on PPC ads, allowed? The answer is “NOT ALLOWED”. Why not? Well, let us find and observe together.
Overview of the PPC ads business
Before you go to a business, certainly, you must know how the business works, and now, how does Pay Per Click (PPC) ads work?
The parties involved in the PPC business
PPC ads company
The PPC ads company is a lot, for examples, Google Adsense, Bidvertiser, Adbrite, etc. These companies will make money when there are the other companies that have products either goods or service, advertise their products or services. In short, PPC ads Company will make money from the Advertisers.
Advertiser
The advertiser is a Company, organization, or individual who has a product, either goods or service. In order to promote the product, they advertise it. One of so many ways is by advertising on PPC Ads Company. I short, the Advertiser will get the benefit by having their product well known to get many customers. Automatically, the advertiser will make more money.
Publisher
To expand the promotion network, PPC Ads Company offers the cooperation to website or blog owners to publish the ads available at their company. So, we can say that Publisher is a website or blog owner who cooperates with PPC Ads Company to publish the ads on their website or blog. Publisher will make money if visitors click the PPC ads on their blog or website.
Now let us find out the correlation and the process of PPC business. Advertiser pays the PPC Ads Company, and then PPC Ads Company pays Publisher (the payment from Advertiser will be split to Publisher and PPC Ads Company), and the Advertiser will earn money by selling their products.
When all is running properly and as it is, it will be a Symbiosis Mutualism, or the mutually beneficial relationship. However, what if one of the parties makes fraudulence? For instant, the click exchange among publishers. Of course, The PPC Ads Business will be destroyed or bankrupt. Why so? Let’s get back to find out!
Many Publishers switch clicks among the other publishers on the PPC ads they have on their website or blog to increase their earnings because if this works naturally, their earnings will be little. If this happens, it will harm the Advertisers, because automatically, they pay something empty, they will pay something that does not give them the benefits, because the clicks are not from the potential customers but from the publishers themselves. You should know, it will make their products are not sold very well as they desire. If the advertisers do not get anything from the PPC ads, they will not advertise their products anymore at PPC Ads Company. And the PPC Ads Company will be bankrupt because there are no more advertisers that pay them. So what will happen to Publishers? You can guess it, the publisher will be bankrupt as well because who will pay them?
Therefore, if you still want to involve with PPC business, Kang Rohman calls all Publishers to stop the click exchange on PPC ads, because it will bankrupt all parties including PPC ads Company, Advertiser, and you as the publisher.
The discussion above is the first thing that publishers should consider and think. Besides that, of course you should think the other things that may concern.
To avoid the fraudulence that may happen, and to make this business works properly, PPC Ads Companies have prepared a system that can detect the activities of the ads publishing. To focus our discussion, I would take Google Adsense as the topic.
Google party has prepared a sophisticated system that can detect any activity of ads published, how often is the ad viewed by visitors, how many times is the ad clicked, IP address of visitors who click the ad, from where the visitors come whether from email, search engine, shoutbox, and others.
As the comparison, you may know one of free Google services in the term of tracking, called Google Analytics. With Google Analytics you will know how many the visitors of your web or blog are in one day, how long your visitors are on your blog, from where your visitors come (Search Engine, Direct Traffic, Referring Sites), what OS that the visitors use in their computers, the resolution of the monitor of your visitors’ computer, the browser they use, which pages that they read, from which keyword your visitors come, the unique visitors, the new visitor, or regular visitors, the origins of visitors, the cities of visitors, and more.
Just by Google Analytics, the free service, we can detect any activity of our web or blog, of course, Google will apply the more sophisticated system instead of their free service. Therefore, you must be careful if you like to do fraudulence. Be ready if your Google Adsense account will result in deactivation.
The other thing that you should consider is the bad effect of the fraudulence to honest publishers. If there is fraudulence in high level from the publishers from one country, possibly, the country will get any difficulty. For example, Google now allows us to withdraw our earnings through Western Union, Google may cancel, even an extreme one will result in Black List, and so the entire publisher from the country will never be able to become the publisher in Google Adsense.
In a good cooperation, we all will hope the benefits for all parties who involve. If one of the parties feels and gets loss, the cooperation will not work properly. Therefore, think of the bad effects before you do fraudulence for yourself and others.
Credits: By Kang Rohman.
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