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Almost 40 percent of the American adult population has embraced mobile technologies into their lives to keep up on social networking, sharing photos, and working while on-the-go. But not everyone in this group thinks being so connected is a good thing, and it’s not the most likely of demographics, either.
Source: Ars Technica
Young people have done a good job of integrating technology into their lives, but they are also the ones who are most concerned about being overconnected. This finding is part a new report from the Pew Internet & American Life Project, The Mobile Difference, which discusses how different groups of American adults treat the latest trend in connectivity.
While 61 percent of the adult population is perfectly fine accessing the Internet through a stationary PC, the remaining 39 percent is active in adopting mobile connectivity. Pew breaks the latter chunk into five groups: Digital Collaborators, Ambivalent Networkers, Media Movers, Roving Nodes, and Mobile Newbies. There’s little variation in the percentage breakdown of these groups—Roving Nodes makes up the largest at nine percent of the adult population—though their favorite ways of using technology while on-the-go vary.
For example, Digital Collaborators have the most tech assets (PDAs, cell phones, laptops, MP3 players, etc.) out of the five groups, and use those assets to both work and share their creations with others. Media Movers are more likely to create “information nuggets,” like digital photos, and pass them on right away. Roving Nodes get the most out of basic applications, like e-mail and texting, and “find them great for arranging the logistics of their lives.”
Ambivalent Networkers, however, are distinct in that Pew says they have folded mobile devices into every aspect of their social lives. Texting, social networking, entertainment—you name it and this group is doing it with mobile devices of some sort. They’re significantly less likely to watch traditional TV on a daily basis than the rest of the adult population (24 percent, versus 79 of all adults), though they do watch TV shows on on non-TV devices more than any other group. Additionally, 66 percent of this group performs at least one non-voice activity on their cell phones per day, the highest of all the groups, and 91 percent of this group relies on their cell phones for all of their calls.
Despite this heavy reliance on technology, Ambivalent Networkers—primarily 20-somethings, and 60 percent male—didn’t actually “like” this level of availability as much as everyone else. Only 31 percent strongly agreed that they liked being so accessible, compared to the sample’s average of 47 percent and near the bottom for all groups. More than half of Ambivalent Networkers agreed that taking a break is definitely a good idea, which was (surprisingly) ten percentage points above the average from other groups.
This group undoubtedly feels the effects of too much access more than other groups because of their tendency to use technology for every aspect of their lives. A 2007 study from Digital Life America revealed that BlackBerry owners felt chained to work, though they still felt that smartphones allowed them more freedom and flexibility. Ambivalent Networkers are likely the same types of people—they realize the power of technology to let them manage their lives, but they also know that being “always on” can lead to serious burnout if they don’t unplug every once in a while.
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